Lux soap magazine advertisement starring Janet Leigh – Historic Reproduction
(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Lux soap magazine advertisement starring Janet Leigh comes to life in this historic image, reproduced from the original with every detail intact. It is part of the Snapshots of the Past archive, gathered over 25 years of research.
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Lux soap magazine advertisement starring Janet Leigh
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Janet Leigh's name in a Lux soap advertisement points to the mid-century practice of pairing household products with Hollywood faces. Lux toilet soap, marketed by Lever Brothers, built much of its appeal on the glamour of film stars, and magazine spreads like this one carried the message that a famous complexion came down to a daily bar of soap. Leigh was a rising star in the 1950s, so the ad also shows how studios and advertisers traded on one another's visibility. Look closely at the layout and copy to see how beauty claims were framed for postwar readers.
| Original scan | 581 × 800 px |
|---|---|
| Reference | 1510 |
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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.
