Snapshots of the Past

Ivory Soap advertisement titled Rinsing, with hands under a tap – Vintage Wall Art

Ivory Soap advertisement titled Rinsing, with hands under a tap — historic image
Ivory Soap advertisement titled Rinsing, with hands under a tap. Historic image from the Medicine & Health collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Ivory Soap advertisement titled Rinsing, with hands under a tap comes to life in this historic image, reproduced from the original with every detail intact. It is part of the Snapshots of the Past archive, gathered over 25 years of research.

The framed print arrives ready to hang; the unframed option suits custom framing. Perfect for a home, office, library or classroom wall, and a gift with a story behind it. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.

Ivory Soap advertisement titled Rinsing, with hands under a tap

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An advertisement for Ivory Soap, titled "Rinsing," shows a pair of hands held under running water, a simple image built around the one act the product was meant to make familiar. Ivory was introduced by Procter & Gamble in 1879 and was marketed heavily as a pure, mild soap that floated, and ads like this one helped carry that message into American homes during the late nineteenth and early twentieth centuries. Its focus on cleanliness sat alongside the wider public health campaigns of the period, when washing hands and bathing were increasingly promoted as everyday protection against disease. The picture is worth a closer look for how plainly it sells hygiene as a daily habit rather than a luxury.

Original scan618 × 800 px
Reference1492

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.