Snapshots of the Past

Ivory Soap advertisement titled Purity, with dishes and a woman – Historic Reproduction

Ivory Soap advertisement titled Purity, with dishes and a woman — historic image
Ivory Soap advertisement titled Purity, with dishes and a woman. Historic image from the Medicine & Health collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

This rare historic image captures Ivory Soap advertisement titled Purity, with dishes and a woman in remarkable detail. Drawn from the Snapshots of the Past archive, it is an authentic piece of documented history.

Choose the framed print, ready to hang the day it arrives, or the unframed print for a frame of your own. It brings character to any room and makes a memorable gift. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.

Ivory Soap advertisement titled Purity, with dishes and a woman

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Few advertisements from the late nineteenth century carry their message as openly as this one, which pairs a woman with a stack of dishes under the heading "Purity." Procter & Gamble introduced Ivory Soap in 1879, marketing it as a mild, floating bar that was gentle enough for daily household use. Advertisements of this kind often tied cleanliness to moral virtue and domestic duty, presenting soap as a tool for the careful homemaker. Pictures like this one are worth studying for how they sold ordinary household goods as markers of respectability.

Original scan534 × 800 px
Reference529

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