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The British sovereign will win. Invest in the war loan to-day / printed by David Allen & Sons Ld. Harrow, Middlesex. – Historic Reproduction

The British sovereign will win. Invest in the war loan to-day / printed by David Allen & Sons Ld. Harrow, Middlesex., London : published by the Parliamentary War Savings Committee, [1915] — vintage poster
The British sovereign will win. Invest in the war loan to-day / printed by David Allen & Sons Ld. Harrow, Middlesex., London : published by the Parliamentary War Savings Committee, [1915]. Vintage poster from the World War I collection.

(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

The British sovereign will win. Invest in the war loan to-day / printed by David Allen & Sons Ld. Harrow, Middlesex. comes to life in this vintage poster, reproduced from the original with every detail intact. It comes from the collections of the Library of Congress, scanned from the original and carefully restored.

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The British sovereign will win. Invest in the war loan to-day / printed by David Allen & Sons Ld. Harrow, Middlesex.

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The poster's slogan, "The British sovereign will win," pairs a gold coin with a call to buy government bonds, reflecting a tactic of the First World War. Published in London by the Parliamentary War Savings Committee around 1915, it urged the public to lend money to the state through the War Loan, a bond issue that helped pay for the war's enormous costs. The gold sovereign stood for Britain's financial strength and the stability of its currency, which was meant to reassure citizens that their savings would support victory. The poster was printed in color by David Allen & Sons of Harrow, a firm known for commercial and wartime lithography.

Created / publishedLondon : published by the Parliamentary War Savings Committee, [1915]
Medium1 print (poster) : lithograph, color, with halftone ; 76 x 50 cm.
GenreWar posters British 1910-1920.Lithographs Color 1910-1920.Halftone photomechanical prints 1910-1920.
NotesTitle from item. Poster no. 9. W.5322, 20M - 7/15.
SubjectsWorld War, 1914-1918--Economic & industrial aspects--Great Britain. War bonds & funds--Great Britain--1910-1920. Coins--British--1910-1920.
SourceLibrary of Congress, Prints and Photographs Division
Original scan3,999 × 5,000 px · prints to 13 × 17 in at 300 dpi
Reference599_The_British_sovereign_w_1915

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