Pears' Soap advertisement: wafer soap wears to thinness – Antique Print

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
This rare historic image captures Pears' Soap advertisement: wafer soap wears to thinness in remarkable detail. It is part of the Snapshots of the Past archive, gathered over 25 years of research.
Choose the framed print, ready to hang the day it arrives, or the unframed print for a frame of your own. It brings character to any room and makes a memorable gift. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.
Pears' Soap advertisement: wafer soap wears to thinness
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Pears' soap advertisement, "wafer soap wears to thinness," plays on a practical truth about bar soap: a cake gradually shrinks as it is used, until only a thin sliver remains. Pears' was a London firm with a long history, and by the late nineteenth century its transparent soap was one of the best-known household brands in Britain, promoted heavily in newspapers, posters and trade cards. Advertisements of this period often turned ordinary domestic routines into selling points, and this one invites viewers to see the wearing-away of the product as evidence of its quality and lasting use.
| Original scan | 584 × 892 px |
|---|---|
| Reference | 1599 |
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