Snapshots of the Past

Back of Every Good Complexion: Pears' Soap advertisement – Historic Print

Back of Every Good Complexion: Pears' Soap advertisement — historic image
Back of Every Good Complexion: Pears' Soap advertisement. Historic image from the Medicine & Health collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Few images capture their era like this historic image of Back of Every Good Complexion: Pears' Soap advertisement. Drawn from the Snapshots of the Past archive, it is an authentic piece of documented history.

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Back of Every Good Complexion: Pears' Soap advertisement

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Pears' Soap, the transparent bar made in London since the late eighteenth century, is the product behind this advertisement, which ties a fine complexion to a daily wash. The firm became one of the most heavily promoted brands of the Victorian era under Thomas J. Barratt, who used posters, magazines and painted signs to link the soap with cleanliness and polished good looks. The copy's promise that a clear complexion was within a shopper's reach shows how consumer advertising in this period sold personal care as a matter of self-improvement.

Original scan592 × 879 px
Reference1217

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