Pears' Soap advertisement: Wears to the Thinness of a Wafer – Antique Wall Art
(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Step back in time with Pears' Soap advertisement: Wears to the Thinness of a Wafer, a historic image rich in period detail. It is part of the Snapshots of the Past archive, gathered over 25 years of research.
Order it framed and ready to hang, or unframed to match a frame you already love. Perfect for a home, office, library or classroom wall, and a gift with a story behind it. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.
Pears' Soap advertisement: Wears to the Thinness of a Wafer
Order a print
Thank you. Your order went through, and a receipt is on its way by email.
Secure checkout · SSL encryptedPowered by Stripe and PayPal
Free shipping in the lower 48 states. The checkout page shows the picture, size and price before you pay.
The slogan printed here, that the soap "wears to the thinness of a wafer," is a claim about durability: a bar used so long it becomes almost paper-thin. Pears' soap, made in London since the late 1700s, was among the first products to be promoted through large-scale newspaper, poster and trade-card advertising, and under advertising man Thomas J. Barratt in the 1880s and 1890s its campaigns became some of the most recognizable in Britain. Advertisements like this one sold cleanliness and refinement to a growing middle-class market, presenting a bar of soap as an everyday mark of respectability.
| Original scan | 658 × 950 px |
|---|---|
| Reference | 500 |
More from the Medicine & Health collection
Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.
