Snapshots of the Past

Her America must stay free! Buy war bonds – Vintage Print

Her America must stay free! Buy war bonds, c1943. — vintage poster
Her America must stay free! Buy war bonds, c1943.. Vintage poster from the Patriotic collection.

(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Step back in time with Her America must stay free! Buy war bonds, a vintage poster rich in period detail. Sourced directly from the Library of Congress, it represents an authentic piece of documented history.

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Her America must stay free! Buy war bonds

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What sets this poster apart is its sponsor: the copyright line credits The 7-Up Co. of St. Louis, a soft drink maker, at a time when many companies attached their names to war bond appeals. The slogan, "Her America must stay free!", along with subject tags for a teenage girl and writing, points to a message aimed at young people on the home front, with the writing theme suggesting everyday contributions to the war effort. The U.S. Treasury ran war bond drives to help finance the fighting in World War II, and posters like this one were printed in quantity to remind civilians that buying bonds was a patriotic duty. Its full-color lithography reflects the large-scale commercial printing typical of the era.

Created / publishedc1943.
Medium1 print (poster) : lithograph, color ; 89 x 150 cm.
GenreWar posters American 1940-1950.Lithographs Color 1940-1950.
NotesCopyright The 7-Up Co., St. Louis, Missouri. Litho in U.S.A.
SubjectsWorld War, 1939-1945--Economic & industrial aspects--United States. War bonds & funds--1940-1950. Teenagers--1940-1950. Writing--1940-1950.
SourceLibrary of Congress, Prints and Photographs Division
Original scan3,750 × 2,268 px · prints to 12 × 8 in at 300 dpi
ReferenceAMZ-SOTP-HPA-223534

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