Snapshots of the Past

Wheatlet Wins the Diploma cereal advertisement – Vintage Print

Wheatlet Wins the Diploma cereal advertisement — historic image
Wheatlet Wins the Diploma cereal advertisement. Historic image from the Food & Drink collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

This historic image of Wheatlet Wins the Diploma cereal advertisement brings a moment of history to your wall. Drawn from the Snapshots of the Past archive, it is an authentic piece of documented history.

Choose the framed print, ready to hang the day it arrives, or the unframed print for a frame of your own. A fine choice for anyone who loves history, and a gift that gets noticed. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.

Wheatlet Wins the Diploma cereal advertisement

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Ask about licensing or this print

The title sets this advertisement apart: a small figure called Wheatlet is shown winning a diploma, linking a breakfast cereal to a child's success at school. Cereal advertisers of this period often used mascots and cheerful scenes of children to win over parents, who were increasingly told that a hearty morning meal supported health and learning. The record does not name the artist or the exact date, but the picture is a useful example of how food companies sold cereal as a path to achievement, not just a convenient breakfast. Look closely at the lettering and the composition, which show how commercial illustration was designed to be read at a glance.

Original scan624 × 885 px
Reference1626

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.