Snapshots of the Past

Deelighted!! Washburn-Crosby's Gold Medal Flour advertisement – Antique Print

Deelighted!! Washburn-Crosby's Gold Medal Flour advertisement — historic image
Deelighted!! Washburn-Crosby's Gold Medal Flour advertisement. Historic image from the Food & Drink collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Few images capture their era like this historic image of Deelighted!! Washburn-Crosby's Gold Medal Flour advertisement. Drawn from the Snapshots of the Past archive, it is an authentic piece of documented history.

Order it framed and ready to hang, or unframed to match a frame you already love. A conversation-starting piece for home, office, or as a meaningful gift. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.

Deelighted!! Washburn-Crosby's Gold Medal Flour advertisement

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The "Deelighted!!" lettering is the first thing to notice, an exclamation built into the title itself, which signals how much early flour advertising relied on cheerful, attention-grabbing slogans. This piece promotes Gold Medal Flour from the Washburn-Crosby Company of Minneapolis, a milling firm that made the brand a national name by the turn of the twentieth century. Advertisements like this one were part of a broader shift, as packaged, branded flour replaced loose flour bought by the barrel and home bakers came to trust names they recognized. Looking closely at the design shows how milling companies tried to link their product with the pleasures of good baking at home.

Original scan614 × 876 px
Reference1603

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.