Yakima Valley Apples crate label, Wapato Fruit & Cold Storage Co. – Historic Print
(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
A window into the past: Yakima Valley Apples crate label, Wapato Fruit & Cold Storage Co., preserved in this historic image. It comes from the Snapshots of the Past collection, curated over 25 years for its historical value.
Order it framed and ready to hang, or unframed to match a frame you already love. It makes a striking addition to a living room, study or office, and a thoughtful gift. Free shipping in the lower 48 states. Snapshots of the Past has been bringing history to the wall since 2001, for tens of thousands of customers worldwide.
Yakima Valley Apples crate label, Wapato Fruit & Cold Storage Co.
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Few objects capture the Pacific Northwest's orchard economy as directly as a crate label, and this one carries the name of the Wapato Fruit & Cold Storage Co. across its face, tying the image to a packing operation in the Yakima Valley of central Washington. Labels like this were pasted onto wooden shipping boxes so that buyers in distant cities could recognize a grower's fruit at a glance, and the bright chromolithographed artwork was meant to make a crate stand out on a grocer's shelf or a railcar platform. Yakima Valley became one of the region's major apple districts after irrigation reached its dry benchland in the early twentieth century, so the label is a useful record of how fruit was marketed as the industry grew. Notice how the design blends the fruit itself with the valley's promotional language, a common approach of the period.
| Original scan | 960 × 720 px |
|---|---|
| Reference | Slide66 |
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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.
