Kolynos dental cream advertisement, Spotlight on Service, WRNS – Vintage Print
(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
This rare historic image captures Kolynos dental cream advertisement, Spotlight on Service, WRNS in remarkable detail. It is part of the Snapshots of the Past archive, gathered over 25 years of research.
Framed, it is ready for the wall; unframed, it is ready for the frame you choose. Perfect for a home, office, library or classroom wall, and a gift with a story behind it. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.
Kolynos dental cream advertisement, Spotlight on Service, WRNS
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Advertisers during the Second World War often borrowed the prestige of the armed forces, and this Kolynos dental cream piece, titled "Spotlight on Service," ties a common toothpaste to the Women's Royal Naval Service. The WRNS was revived in 1939 and expanded quickly as women took on signals, clerical, and technical jobs for the Royal Navy, so the link was aimed at a large, newly visible group of women. Kolynos, an American-founded brand, used this kind of wartime tie-in to connect routine hygiene with national service. Worth noticing is how the ad presents personal grooming as part of doing one's duty.
| Original scan | 615 × 866 px |
|---|---|
| Reference | 149 |
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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.
