Snapshots of the Past

Kolynos Dental Cream advertisement, Spotlight on Service, Land Army woman – Antique Wall Art

Kolynos Dental Cream advertisement, Spotlight on Service, Land Army woman — historic image
Kolynos Dental Cream advertisement, Spotlight on Service, Land Army woman. Historic image from the Medicine & Health collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Step back in time with Kolynos Dental Cream advertisement, Spotlight on Service, Land Army woman, a historic image rich in period detail. It is part of the Snapshots of the Past archive, gathered over 25 years of research.

Order it framed and ready to hang, or unframed to match a frame you already love. A conversation-starting piece for home, office, or as a meaningful gift. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.

Kolynos Dental Cream advertisement, Spotlight on Service, Land Army woman

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An advertisement for Kolynos Dental Cream, headed "Spotlight on Service," builds its pitch around a Land Army woman rather than the product alone. During the Second World War, many advertisers tied everyday goods to the war effort, presenting women who took farm work in place of men called to service as models to admire. Toothpaste was often sold as part of staying fit for hard, demanding work. The piece shows how a brand could borrow the prestige of national service to reach women who were now working long hours outdoors.

Original scan634 × 979 px
Reference148

More from the Medicine & Health collection

Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.