Snapshots of the Past

What a Jam! Robertson's Bramble Seedless advertising card with Golly and bear – Vintage Print

What a Jam! Robertson's Bramble Seedless advertising card with Golly and bear — historic image
What a Jam! Robertson's Bramble Seedless advertising card with Golly and bear. Historic image from the Food & Drink collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

This rare historic image captures What a Jam! Robertson's Bramble Seedless advertising card with Golly and bear in remarkable detail. It is part of the Snapshots of the Past archive, gathered over 25 years of research.

The framed print arrives ready to hang; the unframed option suits custom framing. A fine choice for anyone who loves history, and a gift that gets noticed. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.

What a Jam! Robertson's Bramble Seedless advertising card with Golly and bear

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Golly, the figure beside the bear on this card, was a Robertson's mascot for much of the twentieth century. The character came from Florence Kate Upton's Golliwogg books, published in the late nineteenth century, and the Scottish preserve maker adopted him for its jars in 1910. The card's play on words, "What a Jam!", was a typical catchphrase of the period's food advertising. Today the figure is widely recognized as a racist caricature, so the card is most useful as a record of how commercial imagery of that era portrayed Black people.

Original scan1,654 × 2,339 px · prints to 6 × 8 in at 300 dpi
Reference214

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.