Snapshots of the Past

Seven-Up magazine advertisement, "The All-Family Drink", boys with popcorn – Historic Reproduction

Seven-Up magazine advertisement, "The All-Family Drink", boys with popcorn — historic image
Seven-Up magazine advertisement, "The All-Family Drink", boys with popcorn. Historic image from the Wine, Beer & Spirits collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Seven-Up magazine advertisement, "The All-Family Drink", boys with popcorn comes to life in this historic image, reproduced from the original with every detail intact. Drawn from the Snapshots of the Past archive, it is an authentic piece of documented history.

Choose the framed print, ready to hang the day it arrives, or the unframed print for a frame of your own. It makes a striking addition to a living room, study or office, and a thoughtful gift. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.

Seven-Up magazine advertisement, "The All-Family Drink", boys with popcorn

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Seven-Up, the lemon-lime soft drink created in St. Louis in 1929 by Charles Leiper Grigg, is the subject here, and this magazine advertisement pitches it not to adults but to the whole household under the slogan "The All-Family Drink." Two boys sharing popcorn are shown as the core audience, a deliberate choice that tied the soda to everyday family snacking rather than to the cocktail hour the gallery's wine and spirits heading might suggest. Mid-century print ads like this one often leaned on wholesome domestic scenes to shift a beverage out of the saloon and into the living room, which is worth noticing when comparing it with the alcohol advertising around it on the board.

Original scan612 × 842 px
Reference1507

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