Snapshots of the Past

Jackie Boy Brand apple crate label, Furusho Bros., Sebastopol – Historic Print

Jackie Boy Brand apple crate label, Furusho Bros., Sebastopol — historic image
Jackie Boy Brand apple crate label, Furusho Bros., Sebastopol. Historic image from the Fruit & Vegetable Labels collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

A window into the past: Jackie Boy Brand apple crate label, Furusho Bros., Sebastopol, preserved in this historic image. It is part of the Snapshots of the Past archive, gathered over 25 years of research.

Framed, it is ready for the wall; unframed, it is ready for the frame you choose. Perfect for a home, office, library or classroom wall, and a gift with a story behind it. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.

Jackie Boy Brand apple crate label, Furusho Bros., Sebastopol

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Sebastopol, in Sonoma County, California, was once known for its apple orchards, and the Jackie Boy Brand crate label from the Furusho Brothers packing operation is a small window into that trade. Crate labels like this one were pasted onto wooden shipping boxes so that buyers in distant markets could recognize a grower's fruit at a glance. Japanese American families played a substantial part in California's fruit industry in the early twentieth century, and labels such as this one reflect the branding and marketing work that went into getting produce to market. The design is worth a close look for its bold lettering and bright color, which were meant to stand out on a crowded produce shelf.

Original scan3,000 × 2,250 px · prints to 10 × 8 in at 300 dpi
ReferenceSlide133

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.