Lippincott's August poster: man and woman on bicycles

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Here a man and a woman ride side by side on bicycles, a pairing that would have been familiar on American streets by the 1890s, when cycling swept the country. The poster promotes an August issue of *Lippincott's*, the Philadelphia monthly published by J.B. Lippincott & Company, a magazine known for fiction and essays. Advertisers of the period often tied their products to the fashionable bicycle, linking a magazine with summer leisure and modern life. Notice how the riders are shown as companions in motion, a sign of how publishers courted women readers as cycling became popular.

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