Legal Tender Brand Apples crate label, M. Lapidus & Sons – Vintage Print
(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
This historic image of Legal Tender Brand Apples crate label, M. Lapidus & Sons brings a moment of history to your wall. Drawn from the Snapshots of the Past archive, it is an authentic piece of documented history.
Framed, it is ready for the wall; unframed, it is ready for the frame you choose. It makes a striking addition to a living room, study or office, and a thoughtful gift. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.
Legal Tender Brand Apples crate label, M. Lapidus & Sons
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A crate label for Legal Tender brand apples, printed for the packing house of M. Lapidus & Sons, shows how fruit was marketed to buyers before supermarkets put every product in front of the shopper. Labels like this were pasted onto wooden crates so a grocer could recognize a grower's fruit by its colors and brand name alone, and bold, eye-catching lithography was the main tool for standing out on a crowded wholesale shelf. The name "Legal Tender" plays on the idea of trusted, dependable currency, a sales pitch that suggested the apples inside were as reliable as cash. Crate labels of this era are now prized as small works of commercial printing and as records of how American growers competed for buyers.
| Original scan | 3,000 × 2,250 px · prints to 10 × 8 in at 300 dpi |
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| Reference | Slide156 |
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