Man holding giant Auricchio provolone cheese in a grocery – Vintage Print

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Few images capture their era like this historic image of Man holding giant Auricchio provolone cheese in a grocery. It comes from the Snapshots of the Past collection, curated over 25 years for its historical value.
Order it framed and ready to hang, or unframed to match a frame you already love. It makes a striking addition to a living room, study or office, and a thoughtful gift. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.
Man holding giant Auricchio provolone cheese in a grocery
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A man poses with an enormous wheel of Auricchio provolone, the Italian cheese maker's name stamped in view, in what appears to be a grocery setting. Oversized promotional cheeses like this were a common sight in mid-twentieth-century food shops, where a giant wheel in the window or on the counter drew customers and advertised the brand's scale. Provolone, a pulled-curd cheese long made in southern Italy and later produced at scale in the United States, was often sold this way in large format. The picture is a good example of how grocers used spectacle to sell everyday staples.
| Original scan | 4,093 × 3,369 px · prints to 14 × 11 in at 300 dpi |
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| Reference | tif12761_AnthonyNocellaliftinga110pound |
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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.





