Order coal now / J.C. Leyendecker. – Antique Print
(Originally scanned by the Library of Congress. Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
A window into the past: Order coal now / J.C. Leyendecker., preserved in this vintage poster. An authentic image from the Library of Congress, it carries the weight of the real historical record.
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Order coal now / J.C. Leyendecker.
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Horse teams and loaded carts dominate this 1918 poster by J.C. Leyendecker, who drew on a familiar sight of the day to make a wartime appeal. Issued by the United States Fuel Administration, it urged people to order coal early so supplies could move steadily through a season of heavy wartime demand. Leyendecker, best known for his magazine covers and clothing advertisements, brought the same polished commercial style to this government campaign, and the wagons show how much fuel still moved by horse-drawn transport in the late 1910s.
| Created / published | 1918 |
|---|---|
| Medium | 1 print (poster) : lithograph color. |
| Notes | United States Fuel Administration no. 2. Promotional goal: U.S. J7. 1918? · United States. Fuel Administration funder/sponsor. |
| Subjects | World War 1914-1918--Economic & industrial aspects--United States. Fuel supply--1910-1920. Coal--1910-1920. Horse teams--1910-1920. Carts & wagons--1910-1920. |
| Source | Library of Congress, Posters: Artist Posters |
| Original scan | 1,058 × 1,536 px · prints to 4 × 5 in at 300 dpi |
| Reference | 472_Order_coal_now_JC_Ley_1918 |
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