Snapshots of the Past

Paradise Brand fruit crate label with bird of paradise – Vintage Print

Paradise Brand fruit crate label with bird of paradise — historic image
Paradise Brand fruit crate label with bird of paradise. Historic image from the Fruit & Vegetable Labels collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

A window into the past: Paradise Brand fruit crate label with bird of paradise, preserved in this historic image. Drawn from the Snapshots of the Past archive, it is an authentic piece of documented history.

Order it framed and ready to hang, or unframed to match a frame you already love. A fine choice for anyone who loves history, and a gift that gets noticed. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.

Paradise Brand fruit crate label with bird of paradise

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Among the many apple labels on this board, this one stands out for its bird of paradise, a tropical bloom and bird far removed from the orchards the crate would have come from. Paradise, as a brand name, was a common choice for citrus and fruit growers who wanted to suggest abundance and an idyllic place of origin. Crate labels like this were printed in bright chromolithographic colors to catch the eye of buyers at railway depots and grocery stalls, when fruit was shipped across the country in wooden crates and the label was often the only advertisement a grower could afford. Look closely at how the ornate lettering and exotic imagery were meant to sell an ordinary crate of apples as something special.

Original scan960 × 720 px
ReferenceSlide172

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.