Snapshots of the Past

How much lovelier your skin is with your First Cake of Camay! – Vintage Wall Art

How much lovelier your skin is with your First Cake of Camay! — historic image
How much lovelier your skin is with your First Cake of Camay!. Historic image from the Medicine & Health collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

How much lovelier your skin is with your First Cake of Camay! comes to life in this historic image, reproduced from the original with every detail intact. It is part of the Snapshots of the Past archive, gathered over 25 years of research.

Framed, it is ready for the wall; unframed, it is ready for the frame you choose. A conversation-starting piece for home, office, or as a meaningful gift. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.

How much lovelier your skin is with your First Cake of Camay!

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The headline promises a lovelier complexion from a first cake of Camay, a toilet soap Procter & Gamble introduced in 1926 and marketed as a gentle beauty soap rather than a plain cleanser. The "First Cake" offer reflects the sampling tactics manufacturers used to get shoppers to try a product before committing to a full purchase. Ads like this, which pair a bold claim about the skin with a brand name, show the growth of mass-market personal care products and magazine advertising in the early twentieth century. The text speaks directly to women's appearance, a theme that ran through beauty advertising of the period.

Original scan582 × 800 px
Reference1458

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.