Snapshots of the Past

Victor Liniment patent medicine handbill, J. R. Colton & Co. – Historic Print

Victor Liniment patent medicine handbill, J. R. Colton & Co. — historic image
Victor Liniment patent medicine handbill, J. R. Colton & Co.. Historic image from the Medicine & Health collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Step back in time with Victor Liniment patent medicine handbill, J. R. Colton & Co., a historic image rich in period detail. It is part of the Snapshots of the Past archive, gathered over 25 years of research.

The framed print arrives ready to hang; the unframed option suits custom framing. A conversation-starting piece for home, office, or as a meaningful gift. Free shipping in the lower 48 states. Snapshots of the Past has been bringing history to the wall since 2001, for tens of thousands of customers worldwide.

Victor Liniment patent medicine handbill, J. R. Colton & Co.

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Patent medicine handbills like this one were a staple of nineteenth-century American advertising, and this example promotes Victor Liniment, a remedy sold under the name of J. R. Colton & Co. Such handbills were printed in large runs and handed out on streets, in shops, and at fairs, where they promised quick relief for aches, sprains, and assorted complaints. Patent medicines of this era were largely unregulated, so the claims printed on them were rarely tested, and the handbill's bold type and eye-catching layout show how sellers competed for attention. Looking closely at the wording reveals how the trade relied on persuasion more than proof.

Original scan638 × 953 px
Reference966

More from the Medicine & Health collection

Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.