Snapshots of the Past

Velvet Rose Brand Pumpkin can label – Antique Print

Velvet Rose Brand Pumpkin can label — historic image
Velvet Rose Brand Pumpkin can label. Historic image from the Thanksgiving collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

A window into the past: Velvet Rose Brand Pumpkin can label, preserved in this historic image. Drawn from the Snapshots of the Past archive, it is an authentic piece of documented history.

Framed, it is ready for the wall; unframed, it is ready for the frame you choose. Perfect for a home, office, library or classroom wall, and a gift with a story behind it. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.

Velvet Rose Brand Pumpkin can label

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Among the holiday food ephemera in this collection, this piece stands out for its bold, brightly colored can label promoting Velvet Rose pumpkin. Labels like this were printed to catch the eye on crowded grocery shelves, and by the early twentieth century canned pumpkin had become a staple for home bakers preparing pies for Thanksgiving. Packaging of this kind reflects how American food companies used lithographed color and simple slogans to make everyday ingredients feel festive and dependable, and it offers a glimpse of the seasonal baking habits that grew up around the holiday.

Original scan960 × 720 px
ReferenceSlide52

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.