Now Bobby's like Papa: Lion Brand Shirts for Little Fellows advertisement – Historic Print
(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Now Bobby's like Papa: Lion Brand Shirts for Little Fellows advertisement comes to life in this historic image, reproduced from the original with every detail intact. It is part of the Snapshots of the Past archive, gathered over 25 years of research.
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Now Bobby's like Papa: Lion Brand Shirts for Little Fellows advertisement
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The title's tagline, "Now Bobby's like Papa," sets this advertisement apart from other clothing ads. It sells Lion Brand shirts for small boys by suggesting that a son dressed in the same style as his father is a miniature version of him, tying the product to family pride and the idea of growing up. Advertisements like this were common in American magazines in the early twentieth century, when mass-produced men's and boys' clothing was becoming widely available and manufacturers relied on sentimental appeals to win over mothers, who usually made the purchasing decisions for children's wear. The picture is a useful record of how domestic life and consumer marketing were being linked in that period.
| Original scan | 584 × 882 px |
|---|---|
| Reference | 850 |
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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.
