Snapshots of the Past

Advertisement for De Reszke Cigarettes, Kept Waiting, The Graphic 1917 – Historic Reproduction

Advertisement for De Reszke Cigarettes, Kept Waiting, The Graphic 1917 — historic image
Advertisement for De Reszke Cigarettes, Kept Waiting, The Graphic 1917. Historic image from the Tobacco collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Advertisement for De Reszke Cigarettes, Kept Waiting, The Graphic 1917 comes to life in this historic image, reproduced from the original with every detail intact. It is part of the Snapshots of the Past archive, gathered over 25 years of research.

The framed print arrives ready to hang; the unframed option suits custom framing. A conversation-starting piece for home, office, or as a meaningful gift. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.

Advertisement for De Reszke Cigarettes, Kept Waiting, The Graphic 1917

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Its title, *Kept Waiting*, sets up a small everyday scene: someone with a few idle minutes and a cigarette to fill them. The ad ran in *The Graphic*, a London illustrated weekly, in 1917, the third year of the First World War, when tobacco was widely treated as a modest comfort at home and at the front. The De Reszke name came from the Polish-born opera singer Jan de Reszke, so the brand borrowed the polish of the concert hall to sell an ordinary habit. Advertisements of this kind often relied on a short story in a single drawing, and this one is worth reading for how it frames smoking as a pleasant way to pass the time.

Original scan581 × 800 px
Reference1257

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.