Snapshots of the Past

Kraft Cheese advertisement with pie and cheese blocks – Historic Reproduction

Kraft Cheese advertisement with pie and cheese blocks — historic image
Kraft Cheese advertisement with pie and cheese blocks. Historic image from the Food & Drink collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

This rare historic image captures Kraft Cheese advertisement with pie and cheese blocks in remarkable detail. Drawn from the Snapshots of the Past archive, it is an authentic piece of documented history.

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Kraft Cheese advertisement with pie and cheese blocks

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Kraft cheese advertisement, featuring a pie and blocks of cheese, shows how packaged dairy was marketed to American households in the early twentieth century. Kraft grew from James L. Kraft's cheese business in Chicago, and its advertising leaned on wholesome home cooking, with cheese presented as an easy ingredient for family meals. Look closely at how the cheese is staged beside the pie: ads of this kind tried to make a processed, standardized product look like a homemade staple.

Original scan800 × 600 px
Reference1246

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.