Egg-O-See cereal advertisement: 'You Wouldn't Wear a Fur Coat in Summer?' – Vintage Print
(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
A window into the past: Egg-O-See cereal advertisement: 'You Wouldn't Wear a Fur Coat in Summer?', preserved in this historic image. It comes from the Snapshots of the Past collection, curated over 25 years for its historical value.
The framed print arrives ready to hang; the unframed option suits custom framing. It brings character to any room and makes a memorable gift. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.
Egg-O-See cereal advertisement: 'You Wouldn't Wear a Fur Coat in Summer?'
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Egg-O-See's advertisement turns on a simple comparison: its headline asks whether anyone would wear a fur coat in summer, suggesting that heavy food is just as out of step with the season as heavy clothing. Cereal makers of this era often borrowed the language of medicine and hygiene, promising regularity, energy and good digestion, and this piece shows how a breakfast food could be sold as a matter of body care. Ads like this one reveal what readers were encouraged to worry about, from digestion to feeding a family well through the year.
| Original scan | 617 × 882 px |
|---|---|
| Reference | 924 |
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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.
