Snapshots of the Past

Table Luxuries: The Nutriment Company Fluid Beef advertisement – Vintage Print

Table Luxuries: The Nutriment Company Fluid Beef advertisement — historic image
Table Luxuries: The Nutriment Company Fluid Beef advertisement. Historic image from the Medicine & Health collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Table Luxuries: The Nutriment Company Fluid Beef advertisement comes to life in this historic image, reproduced from the original with every detail intact. Drawn from the Snapshots of the Past archive, it is an authentic piece of documented history.

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Table Luxuries: The Nutriment Company Fluid Beef advertisement

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Fluid beef, as this advertisement promotes it, was a concentrated meat extract sold in the late nineteenth century as a restorative tonic for invalids, nursing mothers and anyone thought to be run down. The Nutriment Company pitched its product as a dainty pleasure for the dinner table rather than a sickroom remedy, which is the tension worth noticing in the layout: the word "luxuries" in the title sits alongside medical claims about strength and recovery. Ads like this reflect a period when patent foods and beef extracts were marketed with confident promises of vitality, long before modern rules governed what such products could claim.

Original scan616 × 897 px
Reference926

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