Snapshots of the Past

Morton Salt advertisement with grapefruit and grapefruit juice – Antique Print

Morton Salt advertisement with grapefruit and grapefruit juice — historic image
Morton Salt advertisement with grapefruit and grapefruit juice. Historic image from the Food & Drink collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

A window into the past: Morton Salt advertisement with grapefruit and grapefruit juice, preserved in this historic image. It is part of the Snapshots of the Past archive, gathered over 25 years of research.

Framed, it is ready for the wall; unframed, it is ready for the frame you choose. Perfect for a home, office, library or classroom wall, and a gift with a story behind it. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.

Morton Salt advertisement with grapefruit and grapefruit juice

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Morton Salt's advertising of the 1920s and 1930s often paired its product with everyday kitchen staples, and this image puts the company's familiar salt next to a halved grapefruit and a glass of its juice. Grapefruit was still a fairly new breakfast fruit to many American households at the time, and salt was promoted as the easy way to bring out its flavor. The ad reflects a broader shift in the period, when packaged goods makers sought to tie their brands to fresh produce and modern, health-minded eating. Look closely at the layout and copy to see how the company framed a simple seasoning as a key part of the breakfast table.

Original scan800 × 1,101 px
Reference1502

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.