Snapshots of the Past

One Ounce of Fact Outweighs a Ton of Theory: Lamplough's Pyretic Saline advertisement – Antique Wall Art

One Ounce of Fact Outweighs a Ton of Theory: Lamplough's Pyretic Saline advertisement — historic image
One Ounce of Fact Outweighs a Ton of Theory: Lamplough's Pyretic Saline advertisement. Historic image from the Medicine & Health collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

This historic image of One Ounce of Fact Outweighs a Ton of Theory: Lamplough's Pyretic Saline advertisement brings a moment of history to your wall. Drawn from the Snapshots of the Past archive, it is an authentic piece of documented history.

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One Ounce of Fact Outweighs a Ton of Theory: Lamplough's Pyretic Saline advertisement

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This advertisement takes its main line from the slogan "One Ounce of Fact Outweighs a Ton of Theory," which sets the tone for Lamplough's Pyretic Saline. The product was a fizzy saline powder sold as a remedy for fevers, headaches and digestive complaints, a common promise in the patent medicine trade of the late 1800s. The slogan plays on the appeal of testimony and experience over medical theory, a pitch that helped many proprietary remedies reach readers who had little way to judge their claims. Notice how the copy leans on confidence in plain results rather than on any explanation of how the powder worked.

Original scan800 × 549 px
Reference908

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