Snapshots of the Past

Lucky Strike cigarette advertisement, "It's Toasted – Vintage Print

Lucky Strike cigarette advertisement, "It's Toasted — historic image
Lucky Strike cigarette advertisement, "It's Toasted. Historic image from the Tobacco collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Lucky Strike cigarette advertisement, "It's Toasted comes to life in this historic image, reproduced from the original with every detail intact. It is part of the Snapshots of the Past archive, gathered over 25 years of research.

Choose the framed print, ready to hang the day it arrives, or the unframed print for a frame of your own. A conversation-starting piece for home, office, or as a meaningful gift. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.

Lucky Strike cigarette advertisement, "It's Toasted

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It's Toasted" is the slogan that carried the Lucky Strike cigarette brand through much of the 1920s and 1930s, and this advertisement puts that phrase front and center. The American Tobacco Company promoted the toasting process as a selling point, claiming it removed harshness from the smoke, a claim that was central to the brand's marketing. Campaigns like this one were part of a broader shift in which cigarettes moved from a niche product to a mass-market habit, and the ads themselves are a useful record of how tobacco was sold to the public in that era.

Original scan628 × 895 px
Reference952

More from the Tobacco collection

Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.