Michelin traction surface tire advertisement, Literary Digest 1919 – Antique Wall Art

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Few images capture their era like this historic image of Michelin traction surface tire advertisement, Literary Digest 1919. It is part of the Snapshots of the Past archive, gathered over 25 years of research.
Framed, it is ready for the wall; unframed, it is ready for the frame you choose. Perfect for a home, office, library or classroom wall, and a gift with a story behind it. Free shipping in the lower 48 states. Snapshots of the Past has been bringing history to the wall since 2001, for tens of thousands of customers worldwide.
Michelin traction surface tire advertisement, Literary Digest 1919
Order a print
Thank you. Your order went through, and a receipt is on its way by email.
Secure checkout · SSL encryptedPowered by Stripe and PayPal
Free shipping in the lower 48 states. The checkout page shows the picture, size and price before you pay.
Michelin's tire advertisement in the 1919 Literary Digest speaks to a moment when the automobile was moving from novelty to necessity in American life. The French tire maker used the mass-circulation weekly, which reached a broad middle-class readership, to sell its traction surface tread to motorists who were dealing with rough, unpaved roads and frequent blowouts. Postwar magazine ads like this one show how quickly rubber and tread design had become a selling point, and they reveal the marketing language manufacturers used to win over drivers at the start of the car age.
| Original scan | 577 × 800 px |
|---|---|
| Reference | 1485 |
More from the Transportation collection
Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.





