Texaco magazine advertisement: loyal customers don't drive a car – Vintage Print
(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Texaco magazine advertisement: loyal customers don't drive a car comes to life in this historic image, reproduced from the original with every detail intact. It is part of the Snapshots of the Past archive, gathered over 25 years of research.
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Texaco magazine advertisement: loyal customers don't drive a car
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Texaco's slogan-driven print ad, headlined "loyal customers don't drive a car," belongs to the company's long-running mid-20th-century campaign that pitched its gasoline and service stations as a personal relationship with the motorist. The copy plays on the idea that a driver who stays with one brand is less a buyer than a member of a club, a tone typical of the period's automotive advertising, when oil companies competed hard for repeat business at the pump. Look closely at how the headline is set up to read as a joke, which shows how much these campaigns relied on wordplay to make a commodity like gasoline feel friendly and familiar.
| Original scan | 583 × 800 px |
|---|---|
| Reference | 1493 |
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