Bourn-vita advertisement: New Lives, New Needs, mobile canteen – Vintage Wall Art
(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Bourn-vita advertisement: New Lives, New Needs, mobile canteen comes to life in this historic image, reproduced from the original with every detail intact. It is part of the Snapshots of the Past archive, gathered over 25 years of research.
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Bourn-vita advertisement: New Lives, New Needs, mobile canteen
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Here the malted drink is pitched not to the family kitchen but to the mobile canteen, a vehicle that carried hot food to people working far from home. The headline, "New Lives, New Needs," speaks to a period when daily routines were upended and advertisers offered familiar products as a dependable source of nourishment. Malted milk drinks were widely sold as an easy way to supplement a meal, so the advertisement offers a useful window into how people were encouraged to think about eating away from home.
| Original scan | 498 × 1,188 px |
|---|---|
| Reference | 331 |
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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.
