Snapshots of the Past

Wherever thirst goes, Coca-Cola advertisement, 1942 – Antique Wall Art

Wherever thirst goes, Coca-Cola advertisement, 1942 — historic image
Wherever thirst goes, Coca-Cola advertisement, 1942. Historic image from the Wine, Beer & Spirits collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Step back in time with Wherever thirst goes, Coca-Cola advertisement, 1942, a historic image rich in period detail. It comes from the Snapshots of the Past collection, curated over 25 years for its historical value.

The framed print arrives ready to hang; the unframed option suits custom framing. A fine choice for anyone who loves history, and a gift that gets noticed. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.

Wherever thirst goes, Coca-Cola advertisement, 1942

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A 1942 Coca-Cola advertisement carrying the line "Wherever thirst goes" places the drink alongside the American servicemen who were then fighting across the globe. The slogan was part of the company's wartime campaign, which pitched Coke as a familiar taste of home for troops stationed overseas. Coca-Cola's bottling plants were set up near many military camps and combat zones, and the company's leadership was closely tied to that effort. The ad is worth a look for its direct appeal to patriotism and for how it turns a soft drink into a symbol of service.

Original scan800 × 385 px
Reference1506

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.