Snapshots of the Past

The Line of Life: Eno's Fruit Salt advertising poster – Historic Poster Reproduction

The Line of Life: Eno's Fruit Salt advertising poster — vintage poster
The Line of Life: Eno's Fruit Salt advertising poster. Vintage poster from the Medicine & Health collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

This rare vintage poster captures The Line of Life: Eno's Fruit Salt advertising poster in remarkable detail. It comes from the Snapshots of the Past collection, curated over 25 years for its historical value.

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The Line of Life: Eno's Fruit Salt advertising poster

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Eno's Fruit Salt, a fizzing effervescent remedy for indigestion and sluggish digestion, was among the most widely advertised patent medicines of the late Victorian and Edwardian years. This poster, titled The Line of Life, presents the product as the thread running through a person's health from birth onward, a pitch that fit the era's faith in regular dosing for "regularity." James Crossley Eno, a Newcastle-born chemist, built the brand in the 1850s, and its bold, text-driven posters helped make British advertising a recognizable art form. Look closely at the line itself, which serves as the poster's central device.

Original scan569 × 800 px
Reference525

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.