Snapshots of the Past

Gillette advertisement announcing greatest shaving improvement in 28 years – Historic Print

Gillette advertisement announcing greatest shaving improvement in 28 years — historic image
Gillette advertisement announcing greatest shaving improvement in 28 years. Historic image from the Medicine & Health collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

This rare historic image captures Gillette advertisement announcing greatest shaving improvement in 28 years in remarkable detail. It is part of the Snapshots of the Past archive, gathered over 25 years of research.

Framed, it is ready for the wall; unframed, it is ready for the frame you choose. It brings character to any room and makes a memorable gift. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.

Gillette advertisement announcing greatest shaving improvement in 28 years

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The headline stakes the whole pitch on the "greatest shaving improvement in 28 years," a claim that treats a routine morning task as something that could be advanced by engineering. Gillette had introduced its disposable-blade safety razor in 1901, and the company spent decades refining blades and handles so men could shave at home without a barber's straight razor. Ads like this one sold each new design as the latest step in that steady progress. The copy is worth reading for how it turns a household habit into a story of modern improvement.

Original scan800 × 1,142 px
Reference546

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.