Snapshots of the Past

Le Bénédictin de Soulac toothpaste advertisement, French print – Historic Reproduction

Le Bénédictin de Soulac toothpaste advertisement, French print — historic print
Le Bénédictin de Soulac toothpaste advertisement, French print. Historic print from the Medicine & Health collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Step back in time with Le Bénédictin de Soulac toothpaste advertisement, French print, a historic print rich in period detail. It is part of the Snapshots of the Past archive, gathered over 25 years of research.

Order it framed and ready to hang, or unframed to match a frame you already love. A fine choice for anyone who loves history, and a gift that gets noticed. Free shipping in the lower 48 states. Snapshots of the Past, founded in 2001, has served tens of thousands of customers worldwide.

Le Bénédictin de Soulac toothpaste advertisement, French print

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Few advertisements of its era borrowed a religious image as openly as this one, which trades on the Benedictine name to sell a tooth preparation. The "Bénédictin de Soulac" was marketed in France as a dentifrice, and the monastic figure was meant to suggest old-world purity and trusted remedies. French commercial printers of the late nineteenth and early twentieth centuries often used bright chromolithography like this to make small household products stand out on shop walls and in illustrated magazines. Look at how the text and the image work together: the brand name carries the sales pitch, while the picture supplies the reassurance.

Original scan778 × 1,012 px
Reference710

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