Snapshots of the Past

Packer's Tar Soap advertisement: The Secret of the Pines – Historic Print

Packer's Tar Soap advertisement: The Secret of the Pines — historic image
Packer's Tar Soap advertisement: The Secret of the Pines. Historic image from the Medicine & Health collection.

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)

Description

Step back in time with Packer's Tar Soap advertisement: The Secret of the Pines, a historic image rich in period detail. It is part of the Snapshots of the Past archive, gathered over 25 years of research.

Framed, it is ready for the wall; unframed, it is ready for the frame you choose. A conversation-starting piece for home, office, or as a meaningful gift. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.

Packer's Tar Soap advertisement: The Secret of the Pines

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Pine woods and the promise of a fresh, natural cleanser take center stage in this advertisement for Packer's Tar Soap, whose title, *The Secret of the Pines*, makes its tar ingredient the selling point. Pine tar had long been used in folk remedies for skin and scalp complaints, and by the late nineteenth and early twentieth centuries manufacturers were marketing it as a modern toilet soap. Advertisements like this one relied on illustration and promises of cleanliness to reach readers of popular magazines and newspapers, which makes them a useful window into how Americans thought about hygiene and beauty.

Original scan615 × 898 px
Reference942

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Snapshots of the Past helps heritage brands, museums, historians and storytellers tell stories with history: historic prints, image licensing and historical storytelling drawn from more than 25 years of research and curation.