Williams Brand Apples crate label, Glenn Williams Co., Yakima – Antique Print
(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
Williams Brand Apples crate label, Glenn Williams Co., Yakima comes to life in this historic image, reproduced from the original with every detail intact. Drawn from the Snapshots of the Past archive, it is an authentic piece of documented history.
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Williams Brand Apples crate label, Glenn Williams Co., Yakima
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Crate labels like this one were the advertising of the Pacific Northwest orchard trade, pasted onto wooden boxes so that a grower's name would catch the eye on a railcar platform or a grocer's shelf. This example comes from the Glenn Williams Co. of Yakima, Washington, a valley that became one of the region's major apple-shipping centers in the early twentieth century, when irrigated orchards and the railroad made long-distance fruit sales practical. The "Williams Brand" name and its bright color printing reflect the competitive effort growers put into packaging, since a recognizable brand could command a better price than unmarked fruit. Labels such as this one are now valued as small records of regional agriculture and of the commercial lithography that was common at the time.
| Original scan | 960 × 720 px |
|---|---|
| Reference | Slide64 |
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