General Arthur Cigar advertisement, Kerbs, Wertheim & Schiffer, New York – Historic Print

(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
A window into the past: General Arthur Cigar advertisement, Kerbs, Wertheim & Schiffer, New York, preserved in this historic image. Drawn from the Snapshots of the Past archive, it is an authentic piece of documented history.
The framed print arrives ready to hang; the unframed option suits custom framing. A conversation-starting piece for home, office, or as a meaningful gift. Free shipping in the lower 48 states. Since 2001, Snapshots of the Past has shipped historic prints to tens of thousands of customers around the world.
General Arthur Cigar advertisement, Kerbs, Wertheim & Schiffer, New York
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The brand name here is the draw: "General Arthur" cigars took their name from Chester A. Arthur, who was addressed as General during his wartime service as New York's quartermaster general before he became the 21st president. The piece was issued by Kerbs, Wertheim & Schiffer, a New York cigar manufacturer, at a time when tobacco makers relied heavily on eye-catching printed advertising to sell branded goods to a mass market. Commercial images like this one show how a presidential connection and a military title could be turned into a selling point, and they offer a useful record of the period's advertising style.
| Original scan | 638 × 896 px |
|---|---|
| Reference | 853 |
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