Rohe & Brother pork and beef packers advertisement, New York – Vintage Wall Art
(Each image is professionally and digitally cleaned of artifacts such as color bars and extra borders prior to printing.)
Description
A window into the past: Rohe & Brother pork and beef packers advertisement, New York, preserved in this historic image. Drawn from the Snapshots of the Past archive, it is an authentic piece of documented history.
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Rohe & Brother pork and beef packers advertisement, New York
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Rohe & Brother was a meatpacking firm, and this advertisement puts its name and trade front and center for passersby and buyers. Food companies of this period relied heavily on printed signage and trade cards to build brand recognition, since many customers bought from local shops and recognized a name more readily than a product. Pork and beef packing was a major industry in New York by the late nineteenth century, when the city's slaughterhouses and processing plants supplied a large, crowded market. Notice how the lettering and layout reflect the commercial design of the day, when bold type was meant to be read quickly from a distance.
| Original scan | 5,921 × 3,814 px · prints to 20 × 13 in at 300 dpi |
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| Reference | tif08895_RoheBrother |
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